We care for hair by using the highest
concentrations of functional plant-based
active ingredients, up to 100%.
Because for us there is no beauty
without kindness.
We believe in the promise of performance.
We create powerful blends of natural active
ingredients and biotechnological complexes
to enhance the effectiveness of our formulas.
We believe in effective results.
Plants don’t pollute. In a perfect life cycle,
every dead leaf returns to the soil, which will
once again generate life. Inspired by plants,
we have created a cyclical system to REDUCE,
REUSE, and RECYCLE thoughtfully, to create
beauty inside and outside the salon. RIDURRE, RIUTILIZZARE, RICICLARE in maniera appropriata, portando bellezza dentro e fuori dal salone.
Velvety textures with a luxurious skin feel,
like flower petals; cozy, heady fragrances,
and colors inspired by nature create a uniquely
immersive sensory experience to help
rebalance the energy of the mind and body.
We believe in circular beauty where
supplements and cosmetics work together for
healthier, more radiant hair. Beauty starts on
the inside to shine on the outside.
A world of rituals to offer the client a deep
wellness experience in the salon.
We believe in inclusive beauty, a mosaic
of colors, shapes and unique stories.
We support every nuance of beauty through
an inclusive range of products, suitable
for every ethnicity and hair type and
celebrating each and every individual.