Hair Skinification: the new global trend
The concept of hair skinification is revolutionising the beauty world, extending principles and practices traditionally associated with skin care to hair care products.
SKINIFICATION HAIR
THE NEW GLOBAL TREND
Questo approccio invita a trattare i capelli con la stessa attenzione e la stessa dedizione solitamente riservate alla pelle, utilizzando prodotti e tecniche che promuovono capelli più sani e una cura del cuoio capelluto ottimale, sia in Salone che a casa, per prolungare gli effetti benefici dei trattamenti.
In this article, we explore what skinification means, the benefits it brings, and how to incorporate it into your beauty routine using products with cutting-edge ingredients and technology.
HAIR SKINIFICATION: THE NEW GLOBAL TREND
The cosmetics industry is following the trend by developing makeup and hair care products inspired by the effectiveness of skincare ingredients. This new approach focuses on the skin , recognising that it is not limited to the face but that it includes the scalp.
Si pensi ad esempio a un fondotinta che, oltre a uniformare l’incarnato e a rendere la pelle più omogenea e luminosa, apporta i benefici di un’idratante o di una crema con SPF, oppure a sieri formulati per il benessere del cuoio capelluto formulati per agire con efficacia come i sieri alto di gamma per il viso.
HAIR SKINIFICATION
Hair skinification is the new paradigm in haircare: it is based on the use of products that improve the hair's appearance by nourishing and regenerating the scalp, just like skincare.
Così come è naturale per la pelle, anche capelli e cuoio capelluto richiedono infatti cure specifiche, da mettere in atto attraverso l’utilizzo di prodotti con ingredienti performanti, capaci di idratare, nutrire, e proteggere.
The increasing attention to the scalp has led to the development of high-performance professional products such as shampoos, masks, serums and detox treatments, aimed at treating any scalp concerns, maintaining health and promoting beauty.
SKINIFICATION: INGREDIENTS AND TECHNOLOGIES
Hair skinification relies on advanced ingredients and technologies, inspired directly from the world of skincare..
Ingredienti come l’acido ialuronico, i peptidi, le ceramidi e gli antiossidanti, tradizionalmente utilizzati nei prodotti per la cura della pelle, trovano ora applicazione anche nei prodotti per capelli, offrendo benefici in termini di idratazione, riparazione e protezione.
Le tecnologie più innovative, come i sistemi di rilascio mirato degli ingredienti attivi, consentono di massimizzare l’efficacia dei trattamenti, garantendo risultati visibili e duraturi.
I prodotti realizzati con approccio skinification sono quindi più versatili, progettati per offrire vantaggi e benefici alla pelle di viso, corpo e cuoio capelluto alla stessa maniera, garantendo efficacia e concentrazione di ingredienti su tutte le zone. Questo comporta due cruciali benefici: coerenza nell’uso degli ingredienti, beauty routine più efficaci e veloci.
THE BENEFITS OF HAIR SKINIFICATION
Adopting a skinification approach to haircare has many benefits: firstly, it provides greater hydration and nourishment for both scalp and hair.
Il risultato porta a capelli più forti, elastici e luminosi.
Using professional products helps prevent and treat common problems such as dandruff, itching and dry scalp.
La skinification infine conduce a una routine di bellezza consapevole e mirata, in cui ogni prodotto è scelto sia per le sue funzioni estetiche che per i benefici apportati al benessere dei capelli.
HOW TO INCORPORATE SKINIFICATION INTO YOUR BEAUTY ROUTINE
Adopting skinification means identifying the right hair care products in line with the specific needs of your scalp and hair type.
This can include using gentle scrubs or, even better, pre-shampoo detoxifying muds such as Detox Mud to remove impurities and dead cells and promote scalp wellness, as well as introducing nourishing serums that strengthen and moisturise hair from lengths to ends.
È importante anche considerare trattamenti come maschere o impacchi, formulati per un lavoro intenso in termini di riparo e rigenerazione dei capelli.
take care
of your hair
I PRODOTTI TOGETHAIR® PER LA SKINIFICATION
At the height of the skinification trend, Togethair® is leading the way with its innovative product line designed to both elevate hair care and offer dedicated skin treatments.
Questo approccio unico alla bellezza, che considera la cura dei capelli e della pelle come parti di un unico processo, è riflesso in ingredienti in grado di nutrire, rigenerare e proteggere.
From Detox Mud treatment to the multi-purpose Hemp Oil 502, each product is designed to meet the needs of consumers - who are increasingly conscious of the composition and effectiveness of cosmetics.
Detox Mud: mud treatment that can be applied both on the skin and face, it purifies in depth by ridding the skin and scalp of accumulated toxins.
Nourishing Bio Serum: intensely nourishing organic serum, perfect for hair, body and drier areas such as elbows, knees, nails and nail cuticles.
Detoxifying Shampoo: more than just a shampoo, this Togethair product detoxifies the hair and, used as a shower gel, it cleanses the body, for a feeling of total freshness.
All in One: the ultimate solution for moisturising body and hair, this lotion from Togethair acts as an intensive conditioner, leaving skin soft and hair silky.
Argan Oil 501: versatile, PURE OIL product for scalp, hair and body. It nourishes, moisturizes and regenerates thanks to its extraordinary properties.
Hemp Oil 502: PURE OILS product enriched with hemp extracts, is ideal for scalp, hair and body care, with regenerating and nourishing effects.
