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Hair trends 2025: the most popular looks for Winter

Hair colours for winter 2025 see a fascinating mix of warm and cool shades. 

Top trend colours for winter 2025

Hair colours for winter 2025 see a fascinating mix of warm and cool shades. Among the most popular shades are auburn tones, cherry red, not forgetting bold colours such as pink, coffee and chocolate!
This year's trends focus on shades that enhance the face, recalling nature and the cold, icy atmosphere of winter.

Bold colours prove impactful exceptions.
Let's see the most trendy ones together!

Iced Espresso!
Colouring with cool tones and nuances reminiscent of iced coffee and dark chocolate: an elegant contrast between depth and freshness. The perfect colour for those who want a modern, refined look that gives dimension and radiance.

Bluetique!
Fusion of blue with a touch of boutique charm.
The uniform colouring can be enriched with diagonal blue-grey back bands for a washed-out, pastel effect in cool tones.

Velvet Flame!
A vivid, trendy colour that can be applied with freehand strokes to create an intense, shaded effect reminiscent of the depth of a velvety cherry red. The colour can be enriched with bright highlights to give movement and luminosity.

Solar Amber!
A rich, vibrant, dynamic and brilliant colour that recalls the energy and radiance of sunshine and orange.
This colour provides depth and warmth to the hair from root to tip.

Nut Touch!
Combination of a chocolate base and the warm, delicate touch of Hazelnut toning.
The colour can be enriched with elegant shades on the lengths to be achieved with the Hair Touch technique.

Butterfly Comb!
A colour rich in reflections and shades ranging from ash blonde to amber, giving the hair a natural and sophisticated radiance and a pleasant play of shadows and light.

Platinum Mirage!
Brilliant and bold, yet delicate and refined platinum shades, thanks to the richness of reflections that create a ‘mirage’ effect when the light hits the hair.

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Must-have cuts and styles

Winter 2025 brings with it a series of haircuts that mix boldness and practicality. 

Among the most popular are the wolf cut, english bob, long bob, pixie cut and reverse mullet, as well as long scaled cuts, first and foremost the wax haircut, which combines tradition and modernity to satisfy all style needs.

The wolf cut, characterised by scaling and volume, is dynamic and deliberately dishevelled.
It originated in the London punk scene of the 1970s and was especially popular among men in the music scene, first and foremost The Who! Perfect for rock souls.

The English bob is a short cut with sharp, geometric lines.
Characterised by perfectly straight points and an elegant silhouette, it is often accompanied by a straight or slightly rounded fringe. Sophisticated and minimalist look, inspired by the 1920s but with a modern twist.

The long bob is a variant of the bob that can be wavy, long or short. Also called a wob (from the union of wavy bob or wavy lob), it is a scaled cut to be worn dishevelled and messy to enhance hair highlights with a dynamic and lively effect, versatile and suitable for all face shapes.

The pixie cut is a very short and versatile haircut, with longer locks at the top and shaved or shortened lengths at the sides and nape.
It can be worn neatly or dishevelled for a bold, modern look that enhances facial features.

The reverse mullet is a cut with longer lengths in the front around the face and shorter in the back.
It is a reverse version of the classic mullet, giving an asymmetrical and contemporary look, often used to create a bolder dynamic effect.

The unravelled wax is a lightened, dynamic and modern layered hairstyle, characterised by locks worked with a fraying technique to create movement and texture.
It is often combined with a ‘wax’ finish to define the ends and give a deliberately dishevelled look.

Long straight scaled cuts allow you to play with volume and length, giving movement to the hair without sacrificing length.
Perfect for those who prefer an elegant and refined style, they are extremely versatile and adapt easily to any occasion, whether formal or informal.

Finally, other styles not to be missed include the textured pixie cut, suitable for those who want practicality and style, and fringes, which in 2025 are back in the limelight in different versions: from the short and jaunty fringe to the long and romantic fringe, passing through the curtain fringe, soft and easy to wear.

Tips for maintaining an intense colour

Il freddo invernale può mettere a dura prova il colore dei capelli, soprattutto quando si tratta di tonalità intense e vibranti.
Mantenere la brillantezza del proprio colore richiede alcuni accorgimenti fondamentali, soprattutto in una stagione in cui il riscaldamento e l’uso di cappelli possono compromettere il benessere e la bellezza dei capelli.

Per preservare l’intensità del colore, il primo passo è scegliere prodotti specifici per capelli colorati come Colorsave o, se la vostra mission è il biondo perfetto, Shine Blonde

Questi prodotti aiutano infatti a prolungare durata, intensità e brillantezza del colore, evitando che sbiadisca rapidamente o esiti indesiderati come l’effetto giallo nel caso di Shine Blond.

Moisturising obviously plays an essential role: applying a nourishing mask once a week helps to keep hair soft and shiny, moisturised from within. This is especially important for those with cool colours such as ice blond or pearl grey, which can easily look dull if the hair is not properly nourished.

As a solution to prolong the beneficial effect of in-salon treatments Hair Botox Reconstruction Kit is ideal in the case of damaged, stressed and split ends hair, because it offers a professional and effective treatment that is very easy to do at home, with noticeable results from the first application.

Humidity can also compromise the beauty of the hair, but there are precise rituals to combat the frizz effect.
Finally, to protect your hair from hot tools, it is always advisable to apply heat-protective products before drying or using straighteners and curling irons to protect the hair fibre and keep the colour alive for longer.

The essential products for styling and hold

Maintaining a flawless style throughout the day, especially in the cold months, can be a challenge.
Fortunately, there are products that can help give hair shape and definition without compromising its health.

Among the most important are texturising sprays and styling products.

Texturising sprays are ideal for those with scaly cuts or looking to give their hair some movement. These products create volume and structure without weighing down the hair, perfect for maintaining the dishevelled effect of wolf cuts, pixie cuts and waxes.

Long-lasting styling products can help define short cuts or keep the most elaborate hairstyles in place, even on the wettest or windiest of days. Togethair® styling products leave no residue and keep hair flexible and natural.

How to turn a trend into a unique hair style

Following trends can be fun, but the real challenge is to make them your own, adapting them to your personality and lifestyle. Here are some tips on how to turn the trendy looks of winter 2025 into a unique and personal style.

The first step is to know your face shape.
Some hairstyles suit oval faces better, while others are ideal for those with a more square or round shape. For example, those with a rounder face might opt for a pixie cut or a long layered haircut.

Entrusting the choice of styling to a professional makes it possible to identify the cut that best enhances a person's assets, thanks to the study of facial morphology. A cut built on one's own person is in fact better than any fashionable cut.

Another way to customize a look is to play with colors.
Not all trendy colors suit every complexion, but with the right adjustments, it is possible to find the perfect shade.
In this case as well, the Professional will be able to recommend the color that best matches the complexion, as well as the shape of the face, thanks to the study of color harmony.

The colour can be further customised by finding the ideal mix with Pure Pigments that allow you to give free rein to your personality and creativity! Finally, accessories and details! Adding a jewel clasp to a chignon or headbands and headbands for a casual yet elegant look is an eye-catching way to personalise the season's trends.

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